The library
Three guides. No charge, no filler.
Each one is the working method behind a service, written the way we brief a client rather than the way an agency writes a brochure. Sources are cited so you can check the claims.
The Search Evolution
From Rankings to AI Citations
Why a top ten ranking no longer guarantees a citation, what the research says earns one, and the audit and reporting steps to act on it.
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The Conversion Lab
Where E-commerce Revenue Leaks
What share of A/B tests really win, how much traffic a test needs, and why last click attribution and platform reporting disagree.
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Predictive UX
Designing tomorrow’s user journey
What saliency models genuinely know and where they fail, the three signals worth reading, and a four gate pre-launch playbook.
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Tell us which question is costing you money.
Send the domain and one sentence about what is not working. We will come back with which of the three we would start with and why, before anyone talks about a retainer.
