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Ioanna Anastasaki is Co-Founder & Chief Strategy & Growth Officer of VALUE, the Marketing & Software House in Athens, and was selected for Fortune Greece 40 under 40 2026.
Press | VALUE
Ioanna Anastasaki
Co-Founder & Chief Strategy & Growth Officer, VALUE
Marketing strategist and serial founder. She co-founded VALUE, the Marketing & Software House in Athens that runs 360 digital marketing in house and builds its own AI tools: GEO & SEO monitoring, echo, Glanzz and Δelta.
Fortune Greece 40 under 40 | 2026
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Ioanna Anastasaki, Co-Founder & Chief Strategy & Growth Officer, VALUE
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Short bio
Ioanna Anastasaki is Co-Founder & Chief Strategy & Growth Officer of VALUE, the Marketing & Software House she co-founded in Athens in 2018, one of the first official Claude partners in Greece and an NVIDIA partner. A founder for 14+ years, she is a Boussias Media 20 under 40 honoree and was selected for Fortune Greece 40 under 40 2026.
Long bio
Ioanna Anastasaki is Co-Founder & Chief Strategy & Growth Officer of VALUE, the Marketing & Software House she co-founded in Athens in 2018. A serial founder with 14+ years as an entrepreneur, she launched Nettico (2012 to 2014) and Winks (2014 to 2016) before VALUE. Her expertise spans marketing strategy, creative concepts, personas and growth.
VALUE runs 360 digital marketing in house, from performance advertising and content to SEO, GEO and web development, and builds its own AI tools on ORION, its own AI server. Its line is simple: "We don't use AI. We build it." The tools follow the whole customer journey. GEO & SEO monitoring tracks whether AI assistants name a brand, Glanzz predicts where attention lands before launch, echo answers every site visitor in their language, and Δelta alerts e-commerce teams when conversions drop. VALUE is one of the first official Claude partners in Greece, an NVIDIA partner, and has won 50+ awards internationally.
Ioanna was selected for Fortune Greece 40 under 40 in 2026, is a Boussias Media 20 under 40 in marketing honoree and serves as an alternate board member of SED.
Expert topics
What she comments on
Each answer comes with a position and a real case from VALUE's work, not general advice.
AI search and GEO
Why brands go missing from ChatGPT, Gemini and Google AI Overviews answers, and what gets them cited.
AI shopping agents and e-commerce
What stores must state in plain text so an AI agent can read, compare and buy.
E-commerce CRO
Catching a conversion drop the day it happens, not in next month's report.
Ad creative and attention
Predicting where people look on an ad, landing page or pack before a cent is spent.
AI assistants on websites
Answering every visitor, in their language, with a source under every reply.
Building AI instead of renting it
Why a marketing company in Athens runs its own AI server, and what it means for client data.
Marketing strategy and growth
Strategy, creative concepts and personas, and how they turn into measurable growth.
Founders and leadership
Three companies in 14 years, women in leadership and a workplace ranked among the Best Workplaces for Women.
The Greek digital market
A Southern European view on AI in marketing, for international stories that want a non-US voice.
Case | SEO & GEO
Orizon by Volton
Orizon is the challenger mobile telecom brand of Volton in Greece. In one SEO and GEO sprint, May to June 2026, VALUE rewrote the key pages so a person and an AI assistant can see at once what they offer. June is peak season, so VALUE credits the work only with the click-through rate gain.
14.8%
from 5%
Organic click-through rate
14,246
from 2,204
Organic clicks per month
+19,000%
from a very small base
AI-related impressions
69s
from 48s
Average engagement time
Homepage before
Communication that gives you energy
Homepage after
Affordable mobile contract plans
Results May vs June 2026, Google Search Console and GA4. Orizon is now cited by name in Google AI Overviews, and GA4 reports AI assistant visits as their own channel. Published with Orizon's approval. More on the method → SEO & GEO at VALUE
The company
VALUE at a glance
Marketing & Software House in Athens, founded 2018. One in-house team runs the marketing and builds the software.
Motto
We don't use AI.
We build it.
We build it.
VALUE runs 360 digital marketing in house: performance advertising, content, SEO and GEO, websites, market analysis and branding. Its tools run on ORION, VALUE's own AI server, so client files stay on VALUE's server and are not uploaded to any AI cloud.
One of the first official Claude partners in Greece
NVIDIA partner
Google, Meta, TikTok and Anthropic partnerships
50+ awards internationally
Great Place to Work Certified
Best Workplaces for Women Hellas 2026, 7th place
Clutch rating 5.0
Clients include Akis Petretzikis, Tefal, Rowenta, Gap, Lee, Wrangler, Volton, Waterdrop, Holmes Place and Frezyderm.
GEO & SEO monitoringAsks ChatGPT, Claude, Gemini, Perplexity and Google AI Mode the questions buyers ask, and shows whether a brand is named and linked.
GlanzzPredictive eye tracking for ads, landing pages, email, video and packaging. Heatmaps, focus and clarity scores before launch.
echoAn AI assistant trained on a company's own content. Answers every visitor around the clock, in their language, with a source.
ΔeltaCRO monitoring for e-commerce. Alerts the team when conversions drop, together with a VALUE CRO specialist.
Fast facts
- RoleCo-Founder & Chief Strategy & Growth Officer, VALUE
- Based inAthens, Greece
- FoundedVALUE in 2018, with Konstantinos Kotsigiannis (Co-Founder & CEO)
- Earlier companiesNettico (2012 to 2014), Winks (2014 to 2016)
- ExpertiseMarketing strategy, creative concepts, personas and growth
- RecognitionFortune Greece 40 under 40, 2026 | Boussias Media 20 under 40 in marketing
- BoardsAlternate board member, SED
- LanguagesGreek, English
In the press
- 2026 | Fortune GreeceSelected for 40 under 40, with co-founder Konstantinos Kotsigiannis
- 2024 | Marketing Week GreeceQ&A with Ioanna Anastasaki
- 2023 | Euro2dayInterview with Ioanna Anastasaki and Konstantinos Kotsigiannis
Press kit
Everything in one file
The press kit holds:
- Photos of Ioanna Anastasaki, square and portrait
- Photo of both co-founders at Fortune Greece 40 under 40 2026
- Bios in three lengths and a VALUE fact sheet (PDF)
- VALUE logo in white, black and on black (PNG)
Event photos courtesy of Fortune Greece. For editorial use with coverage of Ioanna Anastasaki or VALUE.
Press contact
Ioanna Anastasaki
i.i.anastasaki@value.marketing
Office hours Monday to Friday, 10:00 to 18:00 Athens time.