THE IMPORTANCE OF
A brand is not tangible; it is how a person thinks or feels about that particular company or product. A brand represents the collection of visual images, experiences, and emotional responses that define a person’s opinion of that company or product.
An effective branding strategy gives companies a major edge in increasingly competitive markets. To grow a business, the brand presence must be created, grown and managed to gain competitive differentiation. There are several steps necessary to achieve an effective branding strategy.
After the vision is clearly defined, then the company needs a mission statement. The mission statement of a company is the description of why the company ultimately exists and supports the goals outlined in the brand’s vision. The mission statement must be actionable, allowing a company to define what exactly the company will accomplish. This will lead to the development of a brand platform.
A brand platform sets the pattern in which a company communicates with customers, prospective customers, employees, partners and the general public. Frozen Fire has developed a high-speed, low-cost methodology for building out a brand. A company needs a brand strategy in order to effectively communicate and differentiate in all forms of digital media, website design and digital marketing plans.