New Trends

Greek Political Ad Expenditure on Google and Meta

As the digital realm becomes an ever-increasing battleground for political campaigns, a significant amount of money is being funneled into platforms such as Google and Meta (formerly known as Facebook). The Greek political scene is no exception. To decipher this intricate web, VALUE embarked on a mission to research and analyze the ad expenditure of […]

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Augmented Reality: Expanding Possibilities in the World of Marketing

Staying ahead of the dynamic landscape of digital marketing is vital for effectively engaging with consumers and providing exceptional experiences. Augmented Reality (AR) has emerged as a groundbreaking trend that has revolutionized the marketing industry. By seamlessly blending virtual elements with the real world, AR has opened up a world of possibilities for businesses to

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The Impact of AI on 360° Marketing: Harnessing the Power of Artificial Intelligence

In the fast-paced world of marketing, staying ahead of the curve is crucial. The advent of artificial intelligence (AI) has brought about a revolutionary transformation in the field, empowering businesses to make smarter, data-driven decisions and create personalized experiences for their customers. As a comprehensive marketing agency, VALUE remains at the forefront of every trend,

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Ψηφιακό marketing: Ευκαιρία ανάπτυξης για τις μικρομεσαίες επιχειρήσεις

Οι co-founders της VALUE Κωνσταντίνος Κωτσιγιάννης και Ιωάννα Αναστασάκη εξηγούν στο Euro2Day τα οφέλη του ψηφιακού marketing και τις δυνατότητες που δίνει σε μικρομεσαίες επιχειρήσεις.Η πανδημία έδωσε σημαντική ώθηση στην ανάπτυξη του digital marketing στη χώρα μας. Η απότομη στροφή στον ψηφιακό τομέα «ανάγκασε» το ελληνικό κοινό να γνωρίσει και να χρησιμοποιήσει περισσότερο το digital

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Marketing color Psychology

What’s one easy way to catch your viewers’ attention? Well, COLORS!Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions.Humans are visual creatures, and we’re so visual that colors can play a vital role in influencing our purchasing decisions. From a young age, we learn

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VALUE named a Top Advertising & Marketing Company in Greece by Clutch

Clutch, a B2B ratings and reviews platform based out of Washington, D.C., recently highlighted VALUE on its annual report of top advertising and marketing agencies in Greece. This recognition is a significant milestone for our team, and we’re excited to share this amazing news with our clients and other business partners. As you’ve probably seen

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We Live In A World Of Funnels

You think you’re reading an essay. You’re not. You’re moving through a funnel. This shouldn’t surprise you. You’ve been moving through funnels all day.Funnels are interesting not only from the perspective of data visualization but also because they’re an important metaphor used to optimize your experience online. As a result, there are different ways that

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