New Trends

Οι co-founders της VALUE Κωνσταντίνος Κωτσιγιάννης και Ιωάννα Αναστασάκη εξηγούν στο Euro2Day τα οφέλη του ψηφιακού marketing και τις δυνατότητες που δίνει σε μικρομεσαίες επιχειρήσεις.Η πανδημία έδωσε σημαντική ώθηση στην ανάπτυξη του digital marketing στη χώρα μας. Η απότομη στροφή στον ψηφιακό τομέα «ανάγκασε» το ελληνικό κοινό να γνωρίσει και να χρησιμοποιήσει περισσότερο το digital …

Ψηφιακό marketing: Ευκαιρία ανάπτυξης για τις μικρομεσαίες επιχειρήσεις Read More »

What’s one easy way to catch your viewers’ attention? Well, COLORS!Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions.Humans are visual creatures, and we’re so visual that colors can play a vital role in influencing our purchasing decisions. From a young age, we learn …

Marketing color Psychology Read More »

The digital landscape has truly changed how marketing and advertising work. From traditional to online, there are plenty of things to know and learn to stay competitive in any industry today. If you don’t know where to start, then our team at VALUE is here to assist you every step of the way. Founded in …

VALUE Recognized as one of the Best Digital Agencies in Greece by Clutch Read More »

Clutch, a B2B ratings and reviews platform based out of Washington, D.C., recently highlighted VALUE on its annual report of top advertising and marketing agencies in Greece. This recognition is a significant milestone for our team, and we’re excited to share this amazing news with our clients and other business partners. As you’ve probably seen …

VALUE named a Top Advertising & Marketing Company in Greece by Clutch Read More »

Facebook’s efforts to improve transparency in political ads are now a truly global affair. The tech giant after the scandal with Cambridge Analytica and the US elections back in the 2016 has made its transparency tools available to advertisers worldwide. The ads themselves are available for seven years alongside data like the view count and …

Greek Facebook Ads Political Landscape Analysis 2019 Read More »

You think you’re reading an essay. You’re not. You’re moving through a funnel. This shouldn’t surprise you. You’ve been moving through funnels all day.Funnels are interesting not only from the perspective of data visualization but also because they’re an important metaphor used to optimize your experience online. As a result, there are different ways that …

We Live In A World Of Funnels Read More »