Facebook’s efforts to improve transparency in political ads are now a truly global affair. The tech giant after the scandal with Cambridge Analytica and the US elections back in the 2016 has made its transparency tools available to advertisers worldwide. The ads themselves are available for seven years alongside data like the view count and […]
Greek Facebook Ads Political Landscape Analysis 2019 Read More »
You think you’re reading an essay. You’re not. You’re moving through a funnel. This shouldn’t surprise you. You’ve been moving through funnels all day.Funnels are interesting not only from the perspective of data visualization but also because they’re an important metaphor used to optimize your experience online. As a result, there are different ways that
We Live In A World Of Funnels Read More »
In which aspect colors can reflect any Brand and how can manipulate the opinion and actions of. As it is common with a lot of depth analysis in major marketing areas, colour theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage. Green Lantern can’t
Color Psychology & Branding Read More »
In this data-driven age of marketing, we’re often told that it’s all about testing, optimising and testing again. Then, of course, there are people who seem like experts who tell us that we should never, ever, use automated bidding strategies. Why not? Do they know everything about every campaign across every industry? Instead of taking
First Steps In Marketing Split Testing Read More »
