Kopparberg Greece
How VALUE transitioned Kopparberg into a year-round staple in the Greek FMCG sector with a multi-seasonal performance marketing funnel, driving a 20% increase in total sales and 3.8 million impressions.
AWARDS
VALUE X KOPPARBERG: SAVOR THE MOMENT CAMPAIGN – REDEFINING LIFESTYLE THROUGH CREATIVE STORYTELLING B2C
2025 – Indie Awards
VALUE X KOPPARBERG: SAVOR THE MOMENT CAMPAIGN BRANDED CONTENT
THE
CHALLENGE
Strong Seasonal Consumption Bias
Greek consumers primarily identified the product as a refreshing beverage suited exclusively to summer environments, severely restricting the brand’s year-round lifecycle.
Market Perception Barriers
Deeply ingrained purchasing behaviors prevented the brand from capturing market share during colder months, necessitating a strategic shift toward cozy winter consumption habits.
Inbound Tourist Targeting Complexities
The brand needed a localized approach to identify international travelers who recognized Kopparberg and prompt them to purchase it during their stay in Greece.
Sustained Competitive Pressure
The crowded Greek FMCG retail landscape demanded highly cost-efficient customer acquisition metrics and measurable retail growth via multi-channel digital touchpoints.
OUR
SOLUTION
360-Degree Digital Funnel
We split the performance marketing architecture into distinct summer and winter pathways to align creative messaging with real-time seasonal contexts.
Lifestyle-Focused Creative Localization
We utilized customized video series for summer activations (rooftop events, beach excursions) and specialized hero videos for winter environments (chalets, holiday gatherings).
Experiential Marketing Integrations
We deployed an interactive physical booth at the Athens Street Food Festival with custom QR codes to capture high-intent consumer data.
Data-Driven Audience Targeting
We integrated custom interest profiling and retargeting to maximize conversion velocity among both local Greek demographics and international travelers.
Strategic Paid Search Positioning
We targeted high-intent contextual keywords such as “cider for winter” on Google Ads to capture cold-weather search volume in Greece.
Influencer Marketing Collaborations
We partnered with localized content creators who positioned the beverage natively within premium seasonal environments to boost engagement rates.
THE
APPROACH
At VALUE Digital Marketing Agency, our collaboration with Kopparberg Greece centered on merging experiential brand storytelling with rigorous performance marketing data. By translating the brand’s market repositioning goals into clear digital KPIs, we optimized media spending, lowered acquisition costs, and drove bottom-line revenue growth across all seasons.
OUR
RESULTS
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