Foltène®
ΤΗΕ
STORY
Foltène® PHARMA, the Italian brand with 79 years of expertise in hair loss, has a comprehensive range of skincare products for the care of the scalp, eye area, and nails. Since 2005, the brand has been owned by the Greek company Gerolymatos International, which this year completes 100 years of operation with a presence in the health and beauty sectors.
THE
GOAL
The aim of the brand is to highlight its skin cosmetic products as well as their clinically certified effectiveness through social media. This will emphasize their beneficial effects and ultimately increase engagement. In terms of marketing, achieving sales without an e-shop was a point of focus, as other methods would have to be found to achieve sales.
THE
SOLUTION
Success is always a matter of many things. The most significant of them are:
- Visuals that highlight the product and the claims
- Targeting specific campaigns, mainly engagement. Through user comments, we manage to give personalized answers to those interested in where they can find the product.
- A/B testing on the public, the audience, and visuals
- To generate a quality audience, we need specialized audiences relevant to our products.
OUR
SUCCESS
Our campaigns managed to bring:
- 205,000 views in one month
- Brand Name search campaign for Foltène®PHARMA, 57% Search Impressions Share
- Post Engagement: 840,190 in one year
- Cost per engagement: €0.15 for one year
