Pharco partnered with Prime Pharma to initiate Tour n’ Cure, an international program for medical tourism. The program encourages patients worldwide to visit Egypt for a week to do all needed medical check-ups, have the treatment course as prescribed by the best doctors, and enjoy the beauty of Egypt, at less than 80% of the worldwide cost. Lionel Messi, Dani Alves, and Ahmed Hossam (Mido) are currently active program ambassadors.