Pharco partnered with Prime Pharma to initiate Tour n’ Cure, an international program for medical tourism. The program encourages patients worldwide to visit Egypt for a week to do all needed medical check-ups, have the treatment course as prescribed by the best doctors, and enjoy the beauty of Egypt, at less than 80% of the worldwide cost. Lionel Messi, Dani Alves, and Ahmed Hossam (Mido) are currently active program ambassadors.
Increase in Trust (LTV)
Increase in Leads
Increase in Brand Recall
The Story
Create a new Life
BRAND ENGAGEMENT & EVENT RESPONSES - LOYALTY
The Goal
Our Solution
Talk directly to the patient
Digital channels have the power to speak more personally to a prospect than ever before. We created a funnel based on two main communication pillars. The high expertise of the doctors and the depressed – distressed emotions that patients experienced.
Our Success
A vivid Strategy
Personalized communication built through live videos on social media and one-tonne video calls via a/b testing landing pages. We managed to achieve a 165% raise in event responses in just a 3 month period. Finally a brand recall increase of 26%, with the personal brand recall to being raised by 32%.
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