The Client

The e-shop of the famous Greek chef, Akis Petretzikis. The main products of the company are the kitchen equipment, cookbooks, consumables, food and cooking seminars.

Constantly building its brand, Akis Petretzikis Eshop has adopted innovative technological practices in the digital world, always providing useful and personalized content and information to its community.

The Challenge

Even though Akis Petretzikis is considered one of the dominant brands in his field and in Greece, a large part of his audience didn’t know that – among other things – he has an e-shop. Therefore the most important goals we identified were the following:

  • Increase of brand awareness. 👉 Average MoM brand recall growth of 5% 
  • Increase in sales. 👉 MoM ROAS +100%
  • Cohesion in communication among other companies of the same brand.
The Solution
  • Segmentation of the audience based on their feelings towards Akis Petretzikis.
  • Monitoring frequency cross channel in order to avoid high repetition of communication with users. Audit between newsletters, push notifications, and Facebook ads.
  • Creation of funnel strategy from awareness to loyalty (4-steps funnel).
  • A/B testing on the landing page, on creative approaches, and on social post types.
  • Preservation of the Akis Petretzikis brand touch-points.
The Challenge
  • Average MoM brand recall growth of 17% 
  • MoM ROAS of 426%
  • Raising on LTV YoY at 348%
  • Bounce Rate: 23.48%
  • Increase in Ad Recall: 82.77%
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