Akis Petretzikis Eshop

Interested in finding out how
VALUE helped Akis Petretzikis Eshop?
Interested in finding out how VALUE helped Akis Petretzikis Eshop?
We managed to build s strong community while
achieving an 82.77% ad.
We managed to build s strong community while achieving an 82.77% ad.

OUR

CLIENT

Interested in finding out how
VALUE helped Akis Petretzikis Eshop?
Interested in finding out how VALUE helped Akis Petretzikis Eshop?
The e-shop of the famous Greek chef, Akis Petretzikis. The main products of the company are the kitchen equipment, cookbooks, consumables, food and cooking seminars.
Constantly building its brand, Akis Petretzikis Eshop has adopted innovative technological practices in the digital world, always providing useful and personalized content and information to its community.
Even though Akis Petretzikis is considered one of the dominant brands in his field and in Greece, a large part of his audience didn’t know that – among other things – he has an e-shop. Therefore the most important goals we identified were the following:
• Increase of brand awareness Average MoM brand recall growth 5%
• Increase in sales. MoM ROAS +100%
• Cohesion in communication among other companies of the same brand.

THE

CHALLENGE

THE

SOLUTION

• Segmentation of the audience based on their feelings towards Akis Petretzikis. • Monitoring frequency cross channel in order to avoid high repetition of communication with users. Audit between newsletters, push notifications, and Facebook ads. • Creation of funnel strategy from awareness to loyalty (4-steps funnel). • A/B testing on the landing page, on creative approaches, and on social post types. • Preservation of the Akis Petretzikis brand touch-points.

THE

RESULTS

• Average MoM brand recall growth of 17%
• MoM ROAS of 426%
• Raising on LTV YoY at 348%
• Bounce Rate: 23.48%
• Increase in Ad Recall: 82.77%

FEEL FREE TO

CONTACT US

We love to create. We love to Marketing!